A producer-led branded goods studio for the moments you own.
When creativity and reality shape the plan, you get exciting ideas, better builds, and fewer compromises.
When it’s great, people celebrate.
When it’s off, you’re the one explaining why.
You already know what the moment should feel like. A new hire who feels welcomed. A client who feels valued. An event that reflects the quality of your work. What’s stressful is not the vision. It’s trusting that it will survive budgets, timelines, vendors, and a dozen small decisions you never even see.
My role is to take responsibility for turning your intent into something that actually lands the way you expect it to.
So you are not left hoping it works out. You know it was planned to.
I help turn ideas into finished goods by designing projects with production in mind from the very beginning. That means product selection, decoration methods, packaging, and logistics are part of the creative conversation, not afterthoughts once decisions are already locked in.
This usually shows up as
- New hire and team experiences
- Client and partner gifting
- Events, launches, and leadership moments
- Programs that need to stay consistent and easy to repeat
Whether it is one signature item or a full experience, the goal is the same. What shows up should feel intentional, on brand, and worth keeping.
Most merch breakdowns do not happen in production. They start earlier, when ideas are approved before details are fully understood. That's why the person shaping the idea also owns how it gets made. That structure is what keeps creative intent and execution aligned.
1. Align - We get clear on the moment, the audience, and what this needs to accomplish.
2. Shape - I look at materials, decoration, inventory, timelines, and logistics so the concept works in the real world, not just on presentations.
3. Curate - You get a focused set of options with clear tradeoffs so decisions feel informed, not rushed.
4. Produce and deliver - I manage production, proofs, quality checks, and shipping through delivery.
You are involved where decisions matter. I handle everything else.
Real moments, real constraints, real execution. These are projects where creative intent was carried all the way through to delivery.
Some projects need something you cannot buy off a shelf.
Blackcapp works across retail partners, specialty suppliers, and custom production to find or build the piece that actually fits the moment.
Not the generic item everyone has seen before. The one that feels right for your story and your people.
A tech team wanted one simple piece to mark a product with real history.
We pulled shapes from the original hardware and added a woven label with the anniversary symbol.
Specific to the story. Easy to wear. Made for the moment, not for a catalog.
A regional bank wanted every person on their team to choose the gift that suited them best.
We sourced the options, built a selection site, and handled data, production, kitting, and shipping so no one on their side had to track a thing.
Every gift arrived the way it should.
An agency led the creative direction and the client relationship.
We brought the campaign into the real world by sourcing and producing goods, printing collateral, and assembling regional kits where product designs, print pieces, and labels changed in every state. Dozens of variations managed cleanly.
A coordinated build that still felt local everywhere.
A national food brand needed a program that stayed ready without guessing sizes or filling shelves with leftovers.
We built a site where people ordered what fit them, and only those pieces were produced. Seasonal drops kept options fresh, and we refined the assortment based on what people actually chose.
A system shaped by real demand, not by guesses.
A growing tech company wanted every new hire to feel considered rather than handed a rushed bundle of items.
We built the experience and an inventory plan that stayed stocked without adding work to their week.
One intentional setup, ready for every welcome.
I run Blackcapp, an independent merch studio based in Saint Paul. I got into this work making shirts for my band and never lost interest in turning ideas into real things people actually want to use and wear.
For more than fifteen years, I’ve worked across design and production in brand and merch. I’ve been on the floor, in the files, and in the systems. I know where projects break when production reality is not part of the plan. That’s why I stay involved from the first conversation through delivery.
If you bring me something half formed, we’ll shape it.
If you bring me something fully formed, I’ll help protect it.
Either way, I want the real thing to feel as good as the idea did.
